Sales vs. Education: Which Is Better for Your Window Purchase?
Have you ever made a major purchase that ended up costing less than you had budgeted?
The sales process can make or break your buying decisions, and it can impact your overall satisfaction with your purchase.
But here’s the thing…
You don’t always know what you’re going to get when you meet with a salesperson. At Newman Windows and Doors, we take immense pride in what we do, and we make every effort to employ knowledgeable and friendly window and door specialists.We’ve taken the “Sales” out of Salespeople to find people who are more interested in helping you with your home improvement project than just selling you a bunch of windows and/or doors.But you’re not going to find that everywhere.At Newman Windows and Doors, we want you to have the best possible window buying experience, so you feel good about your decisions.
Pitfalls of Sales vs. Education
The reason we focus so heavily on education over sales is because it’s the only way for you to get the results you’re after (and walk away happy).
If you were to encounter someone who is focused primarily on sales, they’d encourage you to purchase either the most expensive option or perhaps another option that the sales person is incentivized to push.
And you can't blame the salesperson. The problem is a faulty system that focuses more on the bottom line than on you, the consumer.
This is why we've taken that system out of the equation. Our entire team is trained to educate the consumer about their options so that they can make the best decision for their home.
And much to our delight, this system also seems to work for the bottom line. Because we build trust with our consumers, they feel more comfortable making a purchase. And then, they’re so happy with the experience that they use us again in the future and they recommend us to their friends and family.
Really, it’s a win-win.
Trust the Experts for Peace of Mind
No one is born a window and door specialist. Specialists like those you’ll encounter at Newman Windows and Doors are created.
They go through a rigorous training process, so they understand all the options and challenges. They understand the installation process, so they’re not going to recommend something unless it’s really in your best interest.
There’s a reason we take the time to train our specialists so well. You shouldn’t have to be an expert in everything. But you should still be able to make informed decisions.
And we know that there’s nothing worse than talking to a salesperson who doesn’t know any more than you do, especially about a major purchase.
So while we can’t control your sales experience everywhere, we can guarantee that you’ll meet with a highly trained and skilled window and door specialist at Newman Windows and Doors.
Prepare a Few Questions in Advance
Whether you’re looking to buy windows or a new car, it’s usually best to have a basic knowledge of the subject at hand.
In order to prepare a list of questions, you’ll have to do two things:
1. Think about what you want out of your purchase.
2. Get a count on the windows and doors you want to replace, install or change.
What is your ultimate goal in buying new windows and doors?
Are you looking to enhance curb appeal for the lowest possible cost?
Or maybe you're trying to improve the thermal insulation of your home, and you look at this as a long-term investment.
There are many reasons why people buy new windows and doors, and you might be surprised to learn that they’re not all the same.
Once you get a feel for why you’re looking for with new windows and doors, get a count of the windows and doors you'd like to replace, install or change. If possible, break it down by type (e.g., sliding doors, bay windows, etc.).
Keep in mind, if you just aren't sure what you exactly want to do with your home, our window and door specialists can help you create a new vision. Maybe even something that you never even considered before!
Shop Around
Replacing (or buying new) windows and doors can be a costly project, so you may not want to accept the first quote you receive – especially when the process feels very “salesy.”
Get a quote on each product you’re considering and shop around.
As you’re comparing quotes, remember that price isn’t the only factor to consider. You’ll also want to consider things like reputation and responsibility. For example, if you’re working with a general contractor, he may hire subcontractors to install your windows. And having subcontractors in your home could be more of a liability than most people realize.
To learn more about why it’s important to hire a company with employees vs. subcontractors, read this post. You may (or may not) spend a little more upfront, but it could save you a lot of time, money, and headaches in the long run.
When you’re ready to start the process, give us a call for a complimentary in-home discovery session. You can always stop by one of our showrooms as well. Either way, when your ready, we’re ready to answer your questions and help you make the best decision for your needs and budget.